Times Square Durga Utsav Association (TSDUA) is a registered non-profit cultural organization dedicated to promoting South Asian heritage on the world stage. Sister organization of the Times Square Bangla New Year Celebration Committee which was instrumental in getting 14-April proclaimed as Bengali New Year day by NY Senate in 2025, TSDUA strives to preserve and showcase the rich traditions of Durga Puja while fostering inclusivity, diversity, and cross-cultural exchange. Through large-scale public events, the association engages audiences of all backgrounds, supports artists and artisans, and channels proceeds toward community development, education, and charitable causes both in New York City and across South Asia.