Sponsors
Sponsorship Proposal
Durga Puja 2025 at Times Square, New York City
Dates: October 01-02, 2025
Presented by: Times Square Durga Utsav Association
Be Part of History. Where Tradition Meets the Spotlight
Durga Puja, UNESCO Intangible Cultural Heritage is the most cherished and grand festival for Bengalis, celebrated with unmatched enthusiasm, vibrant colors, and spiritual fervor marking the triumph of good over evil. More than just a religious occasion, it is a cultural extravaganza that blends devotion, art, music, and community spirit. The beautifully crafted idols, elaborate pandals, traditional dances, and the sound of dhak drums create an atmosphere of joy, unity, and celebration, reflecting the deep emotional and cultural roots Durga Puja holds in every Bengali heart.
Times Square Durga Utsav Association proudly presents Durga Puja 2025 at Times Square—a cultural and spiritual phenomenon at the world’s most iconic public square, aligned to the exact dates of the festival as per scriptures. This is more than a religious celebration. It’s a global tribute to art, tradition, inclusivity, and innovation—and your brand can be at the heart of it.
This extravaganza is being organized by sister organization of Times Square Bangla New Year celebration committee instrumental in having 14-Apr declared as Bengali New Year Day by NY Senate.
Why Sponsor This Global Celebration?
Unmatched Global Visibility
- Times Square Billboards: Your logo front and center in one of the world’s most photographed and visited places.
- Live Global Streaming: Broadcast to millions worldwide via TV and digital platforms.
- Extensive Media Coverage: Featured across leading print, radio, TV, and online media.
Targeted Audience Engagement
- Two-Day Footfall: Tens of thousands of attendees, including South Asian diaspora, international tourists, and NYC locals.
- Interactive Booths & Brand Zones: Product demos, activations, giveaways.
- Co-branded Cultural Programming: Sponsor traditional dance, music, fashion shows, and Pushpanjali ceremonies.
Powerful Digital Reach
- 20+ Million Estimated Impressions via social media, email campaigns, influencer tie-ups, and live content.
- Branded Content across Instagram, Facebook, YouTube, and community WhatsApp groups.
Deep Cultural & Emotional Resonance
- Align your brand with a UNESCO-recognized cultural heritage.
- Show your commitment to diversity, inclusion, women empowerment, and community development.
- Receive on-stage recognition and awards during key ceremonies.
- Participants from Florida, California, Bangladesh, Nepal, Guyana, India and more.
- Coverage by leading Indian, Bangladeshi and U.S. media
What’s New in 2025?
- First real time Durga Puja at Times Square (timings as per scriptures)
- Gorgeous idol of Ma Durga in Rudra Paul gharana right from Kumartuli, Kolkata
- Sindoor Khela, Dhunuchi Nach and Navratri celebrations
- Puja Open Pushpanjali: A soulful public ritual in the heart of Times Square.
- Cultural performance by leading artists from Kolkata and Dhaka
- Designed by pioneers of theme puja in Kolkata
- Human Rights Leaders: Daily appearances tying culture to global values.
Sponsorship Activation Opportunities
Title Sponsor
- Times Square Billboard Branding
- Stage & Cultural Zone Branding
- Booth Activation Space
- Social Media Campaign Integration
- On-Stage Recognition
- Merchandise Co-Branding
- Logo on All Promo Materials
- Inclusion in Post-Event Video
- Branding on Giveaways
Platinum Sponsor
- Times Square Billboard Branding
- Stage & Cultural Zone Branding
- Booth Activation Space
- Social Media Campaign Integration
- On-Stage Recognition
- Merchandise Co-Branding
- Logo on All Promo Materials
- Inclusion in Post-Event Video
- Branding on Giveaways (Optional)
Pre, During, and Post-Event Branding Flow
Before the Event (From May 2025)
- Co-branded trailers and teaser campaigns.
- Exclusive NYC press events with sponsor mentions.
During the Event
- Massive visibility via LED displays, digital screens, stage backdrops.
- Experience Zones & Booths for product interactions.
- Branding woven into cultural programs, fashion walks, rituals.
After the Event
- Branding in highlight videos, souvenir kits, and commemorative content.
- Analytics access: footfall, engagement stats, sentiment analysis.
- Recognition Awards presented to sponsors during final day festivities.
CSR, Sustainability & Community Impact
Art & Culture
- Fund South Asian art exhibits, scholarships for emerging talent.
Women Empowerment
- Support workshops for women entrepreneurs and artisans.
Sustainable Celebration
- Co-sponsor eco-friendly décor, reusable items, and green idols.
Community Giving
- Join hands for donation drives supporting underprivileged communities across NYC and South Asia.
Let’s Build a Legacy—Together
📞 For Sponsorship Inquiries:
Email: timessquaredurgautsav@gmail.com
Phone: +1-347-612-5874
Website: www.timessquarenycdurgautsav.org
Experience the magic of Maddox Square and Dhakeswari Temple this time at the crossroads of the world, Times Square.
It’s a statement to the world. Let your brand be part of that voice.”